-Domenica 27 maggio, alle ore 12.00, area delle Terme di Ocriculum-

Siamo a Ocriculum, lungo l’antica Via Flaminia una strada che, oltre all’aspetto dei trasporti, è divenuta una delle prime vere e proprie vie di comunicazione della nostra storia: da qui vogliamo partire insieme a Cinzia Rosati di Dielle Editore, le due blogger Antonia Falcone e Astrid D’Eredità, Maurizio Amoroso papà del gioco mobile “Mi Rasna” e Michele Porcaro giovane influencer e autore per raccontare i nuovi modi di comunicare che, piuttosto che lungo strade basolate, corrono oggia velocità sorprendenti lungo tecnologie che non hanno bisogno neanche di fili.

I temi che verranno affrontati:


Le due “archeoblogger” Antonia Falcone e Astrid D’Eredità che presenteranno il libro da loro curato, “Archeosocial” il primo manuale di comunicazione social per l’archeologia.

” La straordinaria diffusione dell’utilizzo delle piattaforme social per la promozione e la comunicazione del patrimonio culturale ci impone una riflessione sulle modalità di utilizzo di stesse: si tratta di semplice moda priva di effetti reali o tali spazi in Rete risultano adoperati in modo consapevole ed efficace dai nostri musei?
In Italia si sta fortunatamente affermando una visione della comunicazione online non più residuale, ma ben incardinata all’interno di un ufficio specifico che, in stretta sinergia con le altre funzioni, agisce secondo una precisa strategia formulata social per social.

Proprio alle esigenze di aggiornamento e formazione sui temi della comunicazione digitale risponde Archeosocial, la prima sintesi che definisce criteri e metodi per imparare a gestire al meglio le principali piattaforme online e formulare una strategia efficace di comunicazione con il pubblico.
Nato dall’esperienza di archeologhe professioniste, è una rassegna completa di suggerimenti d’uso che fornisce gli strumenti per un uso consapevole e ragionato di blog e social media utili per divulgare risultati scientifici, incrementare l’audience digitale, promuovere i territori, gestire la comunicazione di progetti di archeologia pubblica.”

Si tratta dei risultati di un gruppo di ricerca e di lavoro che si è costituito con il nome, caratterizzante e significativo, di “Archeosocial” durante “TourismA-Salone Archeologia e Turismo Culturale”, l’evento fieristico-comunicazionale che dal 2015, per l’organizzazione di Archeologia Viva, si tiene ogni anno a Firenze. L’eccezionalità numerica e qualitativa del pubblico che già nella prima edizione ha affollato gli spazi della grande struttura del Palacongressi fiorentino, ha portato un gruppo – tutto al femminile – di esperte a costituirsi in una configurazione operativa esattamente al passo con i tempi di una tecnologia con cui ormai conviviamo giorno e notte, le archeoblogger appunto.


Maurizio Amoroso, titolare dell’azienda di sviluppo Entertainment Game Apps, Ltd, ci racconterà del nuovissimo mobile game che, dopo un accordo con i Poli Museali di Umbria, Lazio e Toscana, e dopo aver coinvolto un numero cospicuo di istituzioni, coinvolge l’utente attraverso la geolocalizzazione,  in un gioco dove per crescere di livello occorre, oltre che divertirsi, entrare nei più importanti musei e aree archeologiche etrusche e risolvere alcuni quesiti di stampo culturale-archeologico.


Il giovane scrittore, influencer e rievocatore Michele Porcaro ci racconterà della sua esperienza tra ricostruzione storica, libri e tastiere, e del suo ultimo libro appena arrivato nelle librerie.

Modererà Federico Rubini Presidente dell’Associazione Ocriculum.

Come un gladiatore a Ocriculum: concentrati verso le nuove sfide che il mercato ci pone (foto: AlexPro)


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