26 MAGGIO: ARCHEO LAND FOR ALL

ARCHEO LAND FOR ALL: UN PROGETTO PER MIGLIORARE L’ACCESSIBILITÀ COMPLESSIVA DEL PARCO ARCHEOLOGICO DI OCRICULUM

-Sabato 26 maggio, alle ore 11.00, presso l’area delle Terme di Ocriculum-

Presentazione delle opere e delle attività complessive del Progetto ALFA (Archeo Land For All), realizzate per il Parco Archeologico di Ocriculum, grazie al finanziamento della Fondazione CARIT, la supervisione della Soprintendenza archeologia, belle arti e paesaggio dell’Umbria, tese a rendere il Parco fruibile come attrattore turistico culturale, naturale, sportivo, accessibile e inclusivo

INTRO: IL PROGETTO ALFA (Archeo Land For All) – MIGLIORARE L’ACCESSIBILITà DEL PARCO DI OCRICULUM

L’Assessore al Turismo e alla Cultura del Comune di Otricoli, Nico Nunzi introdurrà il progetto ripercorrendo tutte le fasi, dal bando sino alla realizzazione delle diverse attività e delle opere all’interno di un Parco Archeologico che ha l’ambizione di diventare uno degli attrattori culturali dell’Umbria. Il progetto è stato sviluppato per:

  • trovare degli elementi per migliorare l’accessibilità e la fruibilità dell’area
  • dotare l’area di alcuni strumenti che che possano migliorare le didattiche e l’insegnamento
  • rendere il parco fruibile anche in senso sportivo
  • dare a Ocriculum un’identità visiva con brand e immagine coordinata, e sviluppare un piano di strumenti per comunicare il parco verso un certo tipo di visitatori
LA FONDAZIONE CARIT E L’IMPEGNO PER IL TERRITORIO

L’istituzione che ha reso possibile la nascita, ed è sempre di supporto al nostro evento, sarà presente per raccontare quegli ambiti funzionali in cui all’interno del nostro contesto territoriale opera, perseguendo gli obiettivi di conservazione e valorizzazione del patrimonio storico e artistico, di diffusione della cultura locale, di sviluppo dell’istruzione scolastica, con particolare attenzione per quella universitaria, di miglioramento dell’assistenza sanitaria e di soccorso e solidarietà alle categorie sociali più bisognose.

LA SOPRINTENDENZA E LE ATTIVITÀ PER IL PARCO ARCHEOLOGICO DI OCRICULUM

La Dott.ssa Luana Cenciaioli, funzionario del MiBACT (Ministero per i Beni e le Attività Culturali e del Turismo) ci illustrerà le ultime attività all’interno del Parco Archeologico e l’impegno proteso perché Ocriculum diventi quel centro di attrazione che tutti ci aguriamo sia con l’avvento della nuova gestione.

ELEMENTI DI IDENTITÀ E COMUNICAZIONE DEL PARCO ARCHEOLOGICO DI OCRICULUM

Il Dott. Federico Rubini, Presidente dell’Associazione Culturale Ocriculum, presenterà le attività che sono state realizzate per fare in modo che il Parco abbia una sua dignità anche in ambito di comunicazione:

  • Parco Archeologico di Ocriculum – Il Brand e il Posizionamento
  • Il Sito Internet e i Social
  • La nuova pannellistica interna al parco

Modererà Nico Nunzi, Vicesindaco di Otricoli e Assessore al Turismo.

I Mausolei lungo la Via Flaminia a Ocriculum
Le Terme di Ocriculum viste dall’accesso di “strada in croce”
L’Anfiteatro di Ocriculum e lo sfondo dell’odierna Otricoli che domina la valle

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